STANDARD: A fragrance by Artek and Comme des Garçons
September 29, 2009
STANDARD is a new fragrance created jointly by Artek and Comme des Garçons. The name derives from Artek’s standard thinking, based on Alvar Aalto’s original idea of systems and standards in furniture design.
The unisex fragrance was created in line with Artek STUDIO's brief on combining synthetic and natural elements. The final scent was developed by Christian Astuguevieille, perfume creator at Comme des Garçons. The result is a blend of Finnish Labrador Tea, Twinflower Linnea Borealis, metal and rust in the base notes and fennel, ginger,
lemon, musk, saffron and cedarwood in the top notes.
The visual aesthetics of the STANDARD fragrance were developed to stand along with Artek’s ideology and existing products. In line with Artek’s design ideology, the scent is created with the ambition to nourish physical and emotional wellbeing.
The fragrance concept was conceived in the pleasant atmosphere of the first collaboration between Artek and Comme des Garçons in 2007, an Artek exhibition of 'second-cycle' furniture at Dover Street Market London and Comme des Garçons’ main flagship store in Tokyo.
Artek is continuously on the lookout for new and interesting working methods, materials and collaborations. Creating a fragrance with Comme des Garçons was for Artek a great opportunity to work with a company in the forefront of cultural reinvention. The launch of the STANDARD fragrance is one of the key events in Artek’s 75th anniversary celebrations.
"To be trendy has never been an end in itself for Artek. The world of senses is always interesting and that was reason enough for us to get involved in the project. Comme des Garçons and Artek are both exceptional companies that have the audacity to operate in fields that are not necessarily intrinsic parts of their business. The STANDARD fragrance is in itself a unique phenomenon. It communicates a message about what Artek stands for today; being radical", says Mirkku Kullberg, Managing Director of Artek.
"I guess the greatest similarity between Comme des Garçons and Artek is that we both have a strong vision and belief in creativity that does not lend itself to compromise", says Adrian Joffe, President of Comme des Garçons Parfum. "We believe such collaborations create a synergy where the result is greater than the sum of its parts."
Comme des Garçons is known for its experimental approach in everything it does, continuously creating things that did not exist before.
"We like to question the notion of what is luxury", concludes Joffe.
STANDARD will be launched in London at Dover Street Market on 15 October. The fragrance will be distributed through Artek’s and Comme des Garçons’ own stores as well as Comme des Garçons resellers.