Artek brings new perspectives to the Milan Design Week 2011

April 11, 2011

This year Artek brings to Milan a new perspective on modern living, offering new light fittings as well as old masterpieces in a completely new light. The core of the Artek product range consists of Alvar Aalto’s furniture and lighting pieces. Under its new portfolio strategy, Artek is looking to extend the range and, to celebrate the company’s 75th anniversary in 2010, has acquired the rights to Ilmari Tapiovaara’s furniture collection. Artek also continues to work in close collaboration with prominent international architects, designers and artists.

“Artek is committed to rethinking the importance of design in the context of the present age, society and human ethos. Today’s industry is driven to speed up its processes by the magnetism of novelties, while the paradox between need and desire lurks in the wings. The relevance of a product is defined by its timeline and fast profits. The past, the present and the future constitute for Artek a single critical operating climate. The words ‘classic’ and ‘novelty’ could be abandoned altogether as they carry within them the burden of the past and the present. The very concept of innovation could and should be rethought. The search for eternal beauty, function and optimal form is very difficult indeed,
and there is no shame in admitting that. Insight comes from the realisation that the proper aim is to search for new ways, and to avoid compromises. We want to be bold and look for new perspectives.”

Mirkku Kullberg 2011, Managing Director of Artek

Milan Design 12-17 April 2011
Artek at Giò Marconi
Via Alessandro Tadino 15, 20124 Milano
Opening hours 10am – 8 pm
Artek at EUROLUCE
Milan Fairgrounds, Rho, Pavilion 13 Booth C12
Opening hours 9.30am – 6.30 pm

Proventus' engagement in Artek

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