BRIO appoints Martin Hörnqvist as CEO and head of BRIO Play

September 10, 2012

BRIO AB, one of the world' s leading toy brands, today announced the appointment of Martin Hörnqvist as Chief Executive Officer of the division BRIO Play.

Hörnqvist was recruited for his extensive knowledge and experience in creating and developing premium branded business models. He will take up his position 1 November 2012.

Prior to joining BRIO, Martin Hörnqvist was Vice President at AB Electrolux where he was Head of Market Growth Strategy. While at Electrolux, Hörnqvist was responsible for developing and driving
consumer insight, marketing- and growth strategy and has extensive experience in brand development, innovation and business development.

During 2011 the BRIO Group has made some fundamental changes in the business structure by delisting from the stock market and creating two strategic business units, BRIO Play and BRIO Care.

To achieve the brand's full potential, the Board requited Mr Hörnqvist. "His brand knowledge and Iong experience working with strategic marketing will ensure that the brand' s true potential is realized, says Heikki Takanen, chairman of BRIO AB.

"l am inspired to join BRIO" Mr Hörnqvist says."BRIO is a dream for anyone who is passianate about true brands, built on genuine product innovation. lt is an amazing brand filled with authenticity and integrity. l am proud and excited to have been given the task to build the future of BRIO Play tagether with passionate and knowledgeable colleagues", says Martin Hörnqvist.

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