BRIO one of the strongest consumer brands in Sweden
January 26, 2010
Superbrands Sweden selected Sweden's 300 strongest B2C brands and BRIO was ranked as #54. The ranking is made by TNS-SIFO and the Superbrands Brand Council.
In comparison with competition, a Superbrand in the B2C offers a considerable emotional and/or rational advantage, a value added that the customer (consciously or non-consciously) wants, recognize and are willing to pay extra for.
On 26 January Superbrand Sweden arranged Sweden's no. 1 branding event, the Superbrands Awards at Berns Salonger, in Stockholm.