J.Lindeberg at the 2010 Orlando PGA Show

January 29, 2010

J.Lindeberg, the premium apparel brand that bridges fashion and function, is present at the ’10 Orlando PGA Show, this year with an unusually strong line up.

Apart from showcasing its main Autumn Winter golf collection for 2010 at the PGA Show, J.Lindeberg will introduce a new ”Resort golf collection” a concentrated capsule collection which offers an extra delivery window in the fall season. ”I am proud to announce yet another customized offering for the US market”, says CEO Stefan Engström.

In addition to broadening the offering, J.Lindeberg has also signed three new golfers, primarily for the European market. The trio is: Sweden’s Niclas Fasth – 6-times European Tour winner and Ryder Cup player; Robert Rock – English Pro Golfer ranked in the top thirty of the Race to Dubai and Portugal’s Filipe Lima – professional golf player in the PGA European Tour.

”I have for a long time been known as a representative of ’classic golf ’. To change apparel sponsor like this is a huge breach of style. I look forward to a new beginning in golf and also a new style together with J.Lindeberg”, says Niclas Fasth.

The company is also continuing its strong relationship with two-time
US PGA Tour winner Camilo Villegas of Colombia. The ”Camilo Villegas Selection” that was introduced for wholesale in the US for Autumn Winter 2009 will reach consumers globally from this Spring. Villegas will also be featured in the Spring 2010 edition of J.Lindeberg Biannual Book as well as in Spring 2010 advertising campaigns and point-of-sales material.

Last week, J.Lindeberg announced a 2-year partnership with Asian Tour, becoming the Tour’s Offical Apparel Partner.

”We had a great development worldwide with our golf collections last year, most notably in the UK. With these new initiatives and an Autumn Winter collection for 2010 that looks stronger than ever before I am confident that the growth will continue”, says CEO Stefan Engström.

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