Tom Dixon goes 3D

11 April 2010

Virtual Milan is a virtual scene that allows online viewers from anywhere in the world to experience the Tom Dixon stand at Superstudio Piu, Milan.

By navigating an avatar of their choice, viewers are able to explore all the elements of the stand as if they were actually at the exhibition. An avatar of Tom has been created exclusively for the duration of the show. Interactive information icons reveal information on the products from the new collection, Industry, as shown on the stand.

Wandering visitors to the Milan stand, and online viewers with webcams, are instantaneously projected onto a TV screen within the virtual scene. Visitors at the exhibition are also able to experience Virtual Milan through a dedicated screen and 3D glasses provided at the stand.

To participate in Virtual Milan online, register and login here from 13th April.

Virtual Milan is sponsored by Design Bar and powered by 3DVIA Technology from Dassault Systemes.

Read more:
Tom Dixon and Philips, Flat Lamp
Tom Dixon at Salone Internazionale del Mobile 2010
Tom Dixon, homepage
Proventus' engagement in Tom Dixon