Art and Technology
by Proventus

Between 1998 and 2003, Proventus was particularly active in product and material development as well as design within the group Art and Technology by Proventus. The group consisted of four subsidiaries: Artek Oy, the company that markets the furniture and designs by Alvar Aalto, textile companies Kinnasand AB and Kinnasand Interieur Textil GmbH and the design house Snowcrash AB.

In 2003, the decision was made to terminate the activities in that form, whereby the Art and Technology by Proventus operations were terminated and the operations in the subsidiary Snowcrash were wound-up. In addition, during 2004, the holdings in Kinnasand AB and Kinnasand Interieur Textil GmbH were sold. However, Proventus’ development activities in Artek are still continuing.

European industry faces significant growth problems and largely lacks innovative power and product development competence. The creative talent required is available, but often lacks an industrial approach and genuine understanding of industrial processes. Based on these insights, Proventus invested significant resources in the Art and Technology by Proventus group to build competence in, amongst other things, product development processes.

The analysis of industry’s needs of innovative product development, as a supplement to necessary structural changes, continues to be a cornerstone in Proventus’ strategy and the lessons learned from the Art and Technology years are valuable in the continued development of Proventus.